Clean Energy Holistic Marketing Case Study
The challenge: shifting perception from athlete to clean energy executive
Mike had strong recognition, but the public narrative was anchored in hockey. The clean energy story needed structure, content, and repeated proof points that signaled authority in the sustainability world, not just fame.
Our solution: align messaging, media, and content around sustainability
We aligned messaging, SEO-driven content, PR, and speaking strategy so his sustainability leadership became the headline, not the backstory.
The results: national visibility and authority in sustainability
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Successful transition of public focus from “former NHL goalie” to clean energy executive and sustainability leader.
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Regular speaking schedule with keynote talks at Greenbuild and more than 15 events per year.
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Features in an NHL op‑ed, “This Hall of Famer now brings his A‑game to the boardroom,” and “Notable Leaders in Sustainability” coverage, plus appearances on Fox Business, CNN, and local and national radio.
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Strong, consistent presence across web, email, and social channels that supports both Brightcore’s brand and Mike’s individual platform.
Here’s how we helped reposition him as a leading voice in the sustainability and clean energy arena.
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What Mike says about working with us
"Imagine Social Media has been the trusted source of information that my company has been looking for for years. Their deep experience, creativity, and - crucially - their willingness to listen to and understand the client’s needs is impressive.
Michele, in particular, has helped guide our focus and messaging that allows not only our clients but our entire staff to understand and convey our mission accurately."
— Mike Richter, NHL Hockey Goalie, Olympic Medalist, and President, Brightcore Energy
Most people knew Mike Richter as a Stanley Cup–winning NHL Hall of Fame hockey goalie.