Our real estate client came to us with no digital footprint in a saturated market.
Here's how we changed the game for him.
Real estate marketing & SEO case study: ranking a realtor
The challenge: real estate lead generation and visibility
When David came to us, he was a respected agent with almost no online presence. He had a landing page on his brokerage’s website and was not showing up anywhere in search in one of the most saturated real estate markets.
Our solution: real estate SEO and AI Content Engine built for lead generation
We installed our proprietary Content Engine, designed for saturated real estate markets where traditional SEO on its own was not moving the needle in his market. It maps real buyer and seller conversations, trains AI to sound human in David’s voice, and structures content to earn trust from both Google and AI search systems.
The results: real estate SEO performance in AI search and Google
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Number one in AI answers in his market for “best tips for first time home buyers” and “what is the process to buy a home”
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Top AI placement for “how to choose a real estate agent”
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Page one Google placement under sponsored results for core real estate valuation and move related searches
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One thousand ninety AI related queries tracked in a 30 day period
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Outranked larger real estate brokerages in local visibility scoring
Visibility got him seen. Value kept people there.
His listings and guides now rank for high intent buyer and seller queries, drawing steady organic traffic from qualified clients.
Our content engine placed him at the top of competitive queries and delivered value once people landed, with guides and resources built directly from the questions his audience was asking.
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The client’s guides now appear directly on Google page one, just under the sponsored listings and the AI overview box, for valuation and homebuyer queries.
This placement is significant because it shows how the engine builds cross platform authority, ranking in AI answers while also holding prime real estate in Google search results, where competitors with larger budgets are paying for visibility.
What David says about working with us
"Honestly, I have been in real estate for 8 yrs. I have spent well over 100k on marketing and tried more than 30 companies. I mean you name it, I tried it. Then by some miracle of God I was introduced to Michele and her team, and seriously it's been a game changer! They have been amazing, upfront, super attentive and on top of everything! I would never use anyone else but them! If you're trying to grow on socials, Google, whatever it is, I would highly, highly suggest and recommend Michele and her team!”
Review posted on Google in March of 2024. View on Google
Real estate marketing systems that continue to compound
For personal reasons, David stepped back from real estate for five months, and in turn paused his marketing. No new blogs, no social posts, no campaigns driving traffic.
Even with that pause, the rankings continued climb. AI answers and Google visibility amplified, which shows the system is built on real authority, not short term activity.
Why this matters for real estate marketing & lead generation
Buyers and sellers now type full questions into AI tools and Google when they are getting ready to move. If your real estate site does not appear in those answers, you lose the lead before they ever see your name.
This case study shows how focused real estate SEO and AI search strategy can put a local agent in front of that demand and keep them there.
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