Our multifamily client came to us with almost no digital footprint in a competitive downtown market.
Here’s how we turned it into one of the most visible apartments in OKC in its first 30 days online.
Multifamily Lease Up SEO & AI Marketing Case Study
The challenge: apartment building visibility & lease up lead generation
The Pulse OKC had been open for months with almost no digital presence. Renter demand was there, but the previous agency left the building invisible in search, maps, and local listings. It was missing from search even when renters searched “downtown OKC apartments” on their phones inside the lobby.
Our solution: multifamily SEO and AI Content Engine built for local search
The Pulse OKC’s digital ecosystem was rebuilt around our Content Engine website design, focused on search intent and clear trust signals. Profiles and key listings were cleaned up and aligned so search, maps, and local platforms all pulled the same verified information, positioning The Pulse as a top trusted result in its market.
The results: lease up lead generation and top search rankings
In the first 30 days after launch, The Pulse saw a massive surge in visibility, traffic, and tours.
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Page one Google rankings within days of launch
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23,000+ Google impressions, 4,767 new users, and 5,591 sessions in the first 30 days
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Website sessions up 83% and Google Business calls up 157%, all within target area
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Position 1 for non branded queries like “best studio apartments in downtown OKC”
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Consistent visibility in Google Maps, Apple Maps, and local apartment listings
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Strong presence in AI overviews and conversational answers about what is available in downtown OKC, alongside larger, established competitors
Visibility got them seen. Value kept renters there.
Listings, amenities, and neighborhood pages now rank for high‑intent searches, sending qualified traffic that is ready to tour, not just browsing.
The Content Engine keeps The Pulse in the mix across search, AI, maps, and social, turning one new website into a cross‑platform authority for downtown OKC studio living.
What ownership says about working with us
"From day one, Imagine Social felt like a partner, not a vendor. They showed us exactly how renters were searching, then built a Content Engine and platform that met people there. We went from almost invisible online to ranking at the top of AI search, and they have repeated the same results on other properties we own. This is not a one off hack; it is an entire marketing system that no one else is using in multifamily, and they stood it up in days after another agency could not make progress in four months. Michele’s understanding of AI, SEO, and marketing runs deep, and I would recommend Imagine Social to any owner who has been burned by agencies that overpromise and want real results over pretty reports."
-Evan King, Director of Operations
- Review posted on Google on 12/15/15. View on Google
Multifamily marketing systems that continue to compound
Because the Pulse ecosystem is built around consistent local SEO, verified profiles, and renter‑first content, gains are not limited to a launch spike. Google Business interactions, directions requests, and website clicks all climbed between 64% and 90% month over month, while Apple Maps views, direction taps, and phone clicks added another layer of verified local signals that support long‑term rankings.
This connected system means every tour, review, photo update, and reposted Marketplace listing now reinforces the same authority story instead of scattering effort across disconnected campaigns
Why this matters for apartment marketing and lease-ups
Renters now type full questions into AI tools, Google, and map apps—“Where can I rent a modern studio apartment in downtown Oklahoma City?” or “Which apartments have coworking space or a pickleball court?”—instead of just searching a property name. If your community does not appear in those non‑branded answers, you lose the lease before a prospect ever lands on your website.
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